Soul Gaze
Soul Gaze began as a personal creative project by Amber Flowers, a Barren County native and Class of 2002 graduate. The name Soul Gaze was chosen in 2003 as photography grew from a creative hobby into photographing others. What began with volunteering creative services gradually led to trades, donations, and eventually paid client work. Encouraged by family, friends, and clients, Amber officially established Soul Gaze Photography, LLC as a Kentucky business in 2014.
Alongside photography, Amber developed an interest in web design, creating websites through Yahoo! GeoCities and later customizing MySpace profiles with CSS, HTML, and original graphics. As new platforms and technologies emerged, her primarily self-taught skills expanded into social media, branding, graphic design, and marketing.
Her experience as a freelance reporter for local newspapers led to front-page publication in both print and online editions. Covering people, events, and community stories, along with working within journalistic ethics and publication standards, helped shape her documentary approach to visual storytelling.
Today, Soul Gaze is a full-service creative studio offering photography, website design, and marketing for individuals, businesses, nonprofits, and community organizations, with authentic storytelling at the heart of every project.
Thank you for 10 years!
Over the years, Soul Gaze Photography has worked with a diverse range of clients, from local entrepreneurs and family-owned businesses to nonprofits, government agencies, healthcare organizations, and national institutions.
Past clients include Mammoth Cave National Park, Friends of Mammoth Cave National Park, the National Weather Service Louisville, Glasgow Fire Department, Glasgow Daily Times, the American Cave Conservation Association, TJ Samson Health, and many others.
Meet the Team
Amber Flowers
Owner & Creative Director
With more than 20 years of experience in photography, design, and marketing, I help people and businesses tell their stories and connect with their audience. Born and raised in Glasgow, Kentucky, my background in photojournalism is just one part of a uniquely varied path that has shaped how I see people, places, and the stories worth telling.
Photography • Editing • Websites • Social Media • Graphics • Marketing • Customer Service
Facebook: Amber Rowe Flowers
Tristan Flowers
Executive Assistant
As the son of Soul Gaze Photography owner Amber Flowers, Tristan has spent much of his life around photography, creative projects, and small business operations. Today, he is building his skills in photography, digital media, and business while balancing AP and dual-credit coursework at Barren County High School.
Photography • Client Support • Social Media • Editing
News & Updates
